Which Is Best Between – SEO Vs PPC?


Last updated on December 6th, 2022 at 04:31 am

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SEO vs PPC, Which Is best For You?

If you are in the field of digital marketing and confused which is better between SEO and PPC then after reading this post, your all doubts will be clear. So if you really want to know about which is best SEO vs PPC then read this post.

In this post, I’ll tell you the main difference between SEO and PPC. So that you can have a clear understanding about SEO and PPC.

Hello guys, my name is Akhlesh Chandra Thaledi (Owner of akblog360.com)and I am a blogger and love to share information. Apart from this I am working as SEO Executive since 20 February 2020. I meet some new person who are confused in SEO vs PPC so that I think why not I write on this topic.

If you are new at my blog “AK Blog 360” then please subscribe to my blog. In my blog, you will learn a lot of new and interesting things for free.

So without wasting any time let’s start the topic. First we start with SEO and then we will tell you about PPC.

What Is SEO?

SEO is a very important part in digital marketing and it’s refers to search engine optimization. It is a process to gaining more organic traffic for any site. If you don’t want to pay and increase your website traffic organically then SEO is one of the best options to you.

Types of SEO?

If we talk about the SEO types then mainly there are two types of SEO which are on page SEO and off page SEO but apart from this there is one another SEO type which is technical SEO. Basically technical SEO is coming under on page SEO.

Here we will tell you all about SEO. So stay tuned with us.

On Page SEO

If we talk about on page SEO then in on page SEO we work on site so that it make search engine friendly so that our site can be ranked on Google first page. In an on page SEO, we need to check some points in a site which we give below.

Points to check in On page SEO

You need to check given points in an on page SEO.

  1. Site’s homepage
  2. Keyword research
  3. Keyword placing
  4. Site content
  5. Links (internal or external)
  6. Image optimization
  7. Slug or site URL
  8. Headings

These are some points that you need to check in an on page SEO.

Off Page SEO

Now it’s time to discuss about off page SEO. Off page means making backlinks for your site. The only purpose of doing off page is only making backlinks. But it does not mean that you make backlinks of your site in every sites.

In other words, you can understand off page is just like that you are saying good for yourself by other people.

For making backlinks you need to check other site DA, PA, and spam score. Backlinks help to increase the DA of your site. As much high your site da is the authority or trust of your site will increase.

For doing off page SEO you can do the given things.

  1. Profile creation
  2. Image submission
  3. Article submission
  4. Guest posting
  5. Quora answering
  6. Social networking
  7. Social bookmarking
  8. PDF submission
  9. Classified submission
  10. Directory submission

This is all you can done in off page SEO and make backlinks for your site. Till now, you have learned about on page and off page SEO. Now it’s time to talk about PPC.


PPC stands for pay-per-click. In PPC, the advertiser pays each time when any one clicks on the ads. There are several types of PPC that we discuss in further paragraph. You can also say it ads that you can see in search engines like Google or Bing.

Types of PPC Ads

Please check the types of ads that you find in PPC or ads making.

Search Ads

It is one of the most common type PPC ad. This is the basic type of ppc ad that most of the advertisers starts. In search ads, first advertiser search keywords for their ads then make a ads copy.

Search ads or paid ads use an auction system that decide when the ads shows and when not. This type of ads mainly shows on Google. The purpose of search ads is increasing sales of your business.

Display Ads

Display ads is another way of PPC ads.

Remarketing Ads

This type of ads is for those people who are already interested in your products or your services. Apart from this, in this campaign is also for those who purchased anything from your site, sign up to your site, and so on.

Video Ads

It is one of the most and important ads type in digital marketing field. Video ads help to increase your business by 85% more. The advantages of video ads is it help to gain organic audience also.

Shopping Ads

This type of ads is use for shopping sites.

Paid Social Ads

These ads is runs on social media platform like Facebook, Twitter, Quora, and so on.

So these are the types of PPC ads that you can use in making ads.

Difference Between SEO And PPC

Now it time to tell you what are the main difference between SEO and PPC. If you are confused in SEO vs PPC, then I’ll tell you some basic difference between SEO vs PPC that helps you to understand which is best for you. So let’s start…

Basically, SEO is a time taken process which means it takes time to show results. So if you want that your site is ranked on single day SEO then SEO is not for you. In SEO it takes at least 1 to 3 months to rank your site on search engines like Google or Bing or Yahoo. If you want instant result then PPC is best for you rather than SEO.

Second major difference between SEO and PPC is SEO is free to use but PPC is not free, you need to spend money for running a campaign.

PPC is not for all types of business or person. This is for them who has an active business and have money to run a campaign.

Last but not the least, company can hire a fresher person for doing SEO but for running a campaign company always prefers an expert or experienced person.

These are some common and main difference between SEO vs PPC.


I hope now you understand which is best for you a SEO or PPC. For more such interesting topics, please follow or subscribe my blog “AK Blog 360”. if you have any query regarding SEO or digital marketing then you can contact me anytime. I’ll try my best and reply to your as soon as possible.

Read  Also:

What is Search Intent | Ultimate Free Guide

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